LUDUS ATHLETIC

2017-2018

Market and design development for my own athleisure capsule collection. Co-designed with a good friend (and loyal design client) out of the shared opinion that San Francisco men needed to elevate their style while having a multi-functional wardrobe: for office, sport, and social functions.

The Ludus Athletic Capsule Collection was a limited drop sold as custom pieces designed for friends, and supporters “In the know” using word of mouth and referral-only marketing strategies.

This project led me to discover a natural tenacity for the entrepreneurial journey and paved the way for me to formally start consulting in the creative world.